{"id":1884,"date":"2023-01-16T14:58:57","date_gmt":"2023-01-16T17:58:57","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=1884"},"modified":"2023-08-15T13:42:00","modified_gmt":"2023-08-15T16:42:00","slug":"sesc-verao-2020","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/sesc-verao-2020\/","title":{"rendered":"Sesc Ver\u00e3o 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-SescVerao-Foto-03.jpg\" alt=\"\" class=\"wp-image-1893\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-SescVerao-Foto-03.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-SescVerao-Foto-03-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-SescVerao-Foto-03-400x225.jpg 400w, 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sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias.jpg\" alt=\"\" class=\"wp-image-1915\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias-1200x780.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias-400x260.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias-768x499.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Guias-1536x998.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes.jpg\" alt=\"\" class=\"wp-image-1911\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Cartazes-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/03\/CE20-Bandeiras-2.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity for an initiative that yearly promotes the practice of sports and physical activities in all Sesc units in Brazil. <\/p>","protected":false},"featured_media":1920,"parent":0,"menu_order":0,"template":"","works_categories":[6,23,5],"works_clients":[118],"class_list":["post-1884","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-cartaz","works_categories-editorial","works_categories-identidade-visual","works_clients-sesc"],"acf":{"credits":{"date":"20200101","place":"S\u00e3o Paulo, Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci, <a href=\"https:\/\/giuliafagundes.com\/\">Giulia Fagundes<\/a> e Guilherme Vieira<\/li>\r\n<\/ul>"},"description":"Para refor\u00e7ar a import\u00e2ncia das pr\u00e1ticas esportivas na rotina, em 2020 o Sesc divulgou a programa\u00e7\u00e3o de mais uma edi\u00e7\u00e3o do Sesc Ver\u00e3o, evento que acontece anualmente entre janeiro e fevereiro. A empreitada faz parte das a\u00e7\u00f5es da institui\u00e7\u00e3o para a promo\u00e7\u00e3o de atividades f\u00edsico-esportivas, junto ao Dia do Desafio e \u00e0 Semana Move, ent\u00e3o desenvolvemos um sistema na identidade visual para ser aproveitado nas tr\u00eas campanhas.\r\n\r\nO elemento escolhido para nortear as pe\u00e7as gr\u00e1ficas foi a bandeira. Na identidade visual, traduzimos de modo n\u00e3o literal a forma como o Sesc enxerga a import\u00e2ncia do desenvolvimento da \u00e1rea f\u00edsico-esportiva na vida da popula\u00e7\u00e3o, e dessa forma, hasteia a bandeira por mais sa\u00fade na rotina. Inspirados pelo universo est\u00e9tico relacionado \u00e0s bandeiras no esporte, criamos s\u00edmbolos e grafismos abstratos que, quando somados, criam as composi\u00e7\u00f5es que ilustram a campanha.\r\n\r\nDurante o Sesc Ver\u00e3o, todas as unidades no territ\u00f3rio nacional apresentam uma s\u00e9rie de atividades relacionadas \u00e0 pr\u00e1tica de atividades f\u00edsicas e esportivas. Dentro delas, h\u00e1 rodas de conversas e at\u00e9 mesmo aulas com atletas renomados. Acima de tudo, o evento busca ressaltar os benef\u00edcios da pr\u00e1tica de atividades f\u00edsicas de forma regular, e dessa forma, promover mais qualidade de vida, oportunidades de sociabiliza\u00e7\u00e3o e ocupa\u00e7\u00e3o do espa\u00e7o p\u00fablico.","grid_size":"featured","video":1918},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/1920"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=1884"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}