{"id":2081,"date":"2023-01-08T15:33:50","date_gmt":"2023-01-08T18:33:50","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2081"},"modified":"2025-08-12T14:34:09","modified_gmt":"2025-08-12T17:34:09","slug":"oficinas-de-criatividade","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/oficinas-de-criatividade\/","title":{"rendered":"Oficinas de Criatividade do Sesc Pompeia 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5472\" height=\"3648\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2.jpg\" alt=\"\" class=\"wp-image-2082\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2.jpg 5472w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Regulares1-Foto2-2048x1365.jpg 2048w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-2000x1333.jpg\" alt=\"\" class=\"wp-image-2083\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3323-2048x1365.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-2000x1333.jpg\" alt=\"\" class=\"wp-image-2084\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3283-2048x1365.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"4740\" height=\"3160\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306.jpg\" alt=\"\" class=\"wp-image-2085\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306.jpg 4740w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3306-2048x1365.jpg 2048w\" sizes=\"(max-width: 4740px) 100vw, 4740px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5472\" height=\"3648\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327.jpg\" alt=\"\" class=\"wp-image-2086\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327.jpg 5472w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3327-2048x1365.jpg 2048w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-2000x1333.jpg\" alt=\"\" class=\"wp-image-2087\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/MG_3291-2048x1365.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1408\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01.jpg\" alt=\"\" class=\"wp-image-2096\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01-1200x845.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01-400x282.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01-768x541.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-Ferias-01-1536x1081.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-2000x1500.jpg\" alt=\"\" class=\"wp-image-2089\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-2000x1500.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-1200x900.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-400x300.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-768x576.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-1536x1152.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes2-2048x1536.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-2000x1125.jpg\" alt=\"\" class=\"wp-image-2090\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-2000x1125.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/07\/OC20-IDV-Composicoes5-2048x1152.jpg 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>New format and graphic design for the booklets of the traditional courses promoted by Sesc Pompeia.<\/p>\n<p>Trabalho selecionado na 14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG.<\/p>","protected":false},"featured_media":2091,"parent":0,"menu_order":0,"template":"","works_categories":[23],"works_clients":[118,133],"class_list":["post-2081","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-editorial","works_clients-sesc","works_clients-sesc-pompeia"],"acf":{"credits":{"date":"20200101","place":"S\u00e3o Paulo, Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci, <a href=\"https:\/\/giuliafagundes.com\">Giulia Fagundes<\/a> e Guilherme Vieira<\/li>\r\n \t<li><strong>Produ\u00e7\u00e3o gr\u00e1fica<\/strong> <a href=\"http:\/\/www.estudiomiolo.com.br\">Miolo<\/a><\/li>\r\n<li><strong>Pr\u00eamio<\/strong> <a href=\"https:\/\/www.bienaladg.org.br\/?action=ows:entries.details&e=157492&project_year=2024\">14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG<\/a><\/li>\r\n<\/ul>"},"description":"As Oficinas de Criatividade do Sesc Pompeia existem desde o in\u00edcio da d\u00e9cada de 80 com o intuito de democratizar a arte atrav\u00e9s de cursos dos mais variados temas: de marcenaria a bordado; de hist\u00f3rias em quadrinhos a fotografia anal\u00f3gica. O projeto arquitet\u00f4nico de Lina Bo Bardi foi pensado de modo a construir um espa\u00e7o plural e as oficinas s\u00e3o um convite para colocar as m\u00e3os na massa e celebrar os processos manuais e t\u00e9cnicas artesanais.\r\n\r\nPara promover o ciclo de atividades em 2020, elaboramos um novo formato para o material de divulga\u00e7\u00e3o: o livreto com a programa\u00e7\u00e3o anual, que trazia calend\u00e1rio, p\u00e1ginas de anota\u00e7\u00e3o e informa\u00e7\u00f5es de inscri\u00e7\u00e3o. Dialogando com a arquitetura do local, especialmente com a materialidade revelada em suas superf\u00edcies, buscamos escolher formatos e materiais que causassem sensa\u00e7\u00f5es semelhantes.\r\n\r\nNossa proposta teve a inten\u00e7\u00e3o de permitir a flexibilidade no uso do material, que poderia ser atualizado com o acompanhamento dos cursos, onde cada pessoa conseguia incluir materiais de estudo ou retirar conte\u00fados n\u00e3o relevantes. Para al\u00e9m de informar, as pessoas eram convidadas a se apropriar do livreto.\r\n\r\nA identidade visual \u00e9 inteira pautada na palavra \"oficinas\". Escrita em uma fonte com caracter\u00edsticas que fazem alus\u00e3o ao projeto arquitet\u00f4nico do espa\u00e7o, v\u00e1rias c\u00f3pias da palavra foram impressas, recortadas, coladas, queimadas e reconstru\u00eddas.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/2091"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2081"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2081"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}