{"id":2182,"date":"2023-01-18T15:27:38","date_gmt":"2023-01-18T18:27:38","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2182"},"modified":"2024-09-27T17:53:10","modified_gmt":"2024-09-27T20:53:10","slug":"reparations-club","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/reparations-club\/","title":{"rendered":"Reparations Club"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1250\" height=\"1250\" data-id=\"2189\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-1.jpg\" alt=\"\" class=\"wp-image-2189\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-1.jpg 1250w, 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srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-11-B.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-11-B-1200x750.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-11-B-400x250.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-11-B-768x480.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-11-B-1536x960.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/RC-Site.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2.jpg\" alt=\"\" class=\"wp-image-2200\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2-1200x750.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2-400x250.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2-768x480.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-2-1536x960.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex 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srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-19.jpg 1250w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-19-1200x1200.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-19-400x400.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-19-768x768.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1250\" height=\"1250\" data-id=\"2192\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-23.jpg\" alt=\"\" class=\"wp-image-2192\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-23.jpg 1250w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-23-1200x1200.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-23-400x400.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/sometimes-always-reparations-club-23-768x768.jpg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Social-Media-10-B.jpg\" alt=\"\" class=\"wp-image-2206\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Social-Media-10-B.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Social-Media-10-B-1200x750.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Social-Media-10-B-400x250.jpg 400w, 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https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-9-768x480.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-9-1536x960.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8.jpg\" alt=\"\" class=\"wp-image-2198\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8-1200x750.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8-400x250.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8-768x480.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Stationary-8-1536x960.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1.jpg\" alt=\"\" class=\"wp-image-2201\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1-1200x750.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1-400x250.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1-768x480.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/08\/Sometimes-Always-Reparations-Club-Outdoor-1-1536x960.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity and website layout for a bookstore in Los Angeles focused on racial themes.<\/p>\n<p>Trabalho selecionado na 14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG.<\/p>","protected":false},"featured_media":2217,"parent":0,"menu_order":0,"template":"","works_categories":[5,7],"works_clients":[113],"class_list":["post-2182","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-identidade-visual","works_categories-site","works_clients-reparations-club"],"acf":{"credits":{"date":"20211201","place":"Los Angeles, Estados Unidos","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Gabriel Finotti (<a href=\"https:\/\/sometimes-always.com\/\">Sometimes Always<\/a>), Giovani Castelucci, <a href=\"http:\/\/giuliafagundes.com\">Giulia Fagundes,<\/a> Guilherme Vieira<\/li>\r\n \t<li><strong>Desenvolvimento<\/strong> <a href=\"https:\/\/carlosmayo.info\/\">Carlos Mayo<\/a><\/li>\r\n \t<li><strong>Site<\/strong> <a href=\"https:\/\/rep.club\/\">https:\/\/rep.club\/<\/a><\/li>\r\n<li><strong>Pr\u00eamio<\/strong> <a href=\"https:\/\/www.bienaladg.org.br\/?action=ows:entries.details&e=157496&project_year=2024\">14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG<\/a><\/li>\r\n<\/ul>"},"description":"Reparations Club \u00e9 uma livraria conceito e espa\u00e7o criativo em Los Angeles, Calif\u00f3rnia. Criado e gerido por Jazzi McGilbert, Rep Club \u00e9 um projeto dedicado exclusivamente \u00e0 fomenta\u00e7\u00e3o e promo\u00e7\u00e3o da literatura e da produ\u00e7\u00e3o cultural BIPOC (express\u00e3o em ingl\u00eas que engloba pessoas pretas, ind\u00edgenas e \"de cor\", como s\u00e3o chamadas em ingl\u00eas pessoas n\u00e3o brancas).\r\n\r\nO projeto tem sua curadoria focada em produtos feitos por pessoas com esse recorte racial, al\u00e9m de jogar luz em temas relacionados a quest\u00f5es sociais e raciais, tendo como prop\u00f3sito promover a circula\u00e7\u00e3o de bens e dinheiro entre as m\u00e3os dessas pessoas atrav\u00e9s da venda e promo\u00e7\u00e3o de seus produtos.\r\n\r\nO nome do local refor\u00e7a o aspecto de \"repara\u00e7\u00e3o\", ou seja, a ideia de que deve haver uma esp\u00e9cie de indeniza\u00e7\u00e3o \u00e0s pessoas negras que por s\u00e9culos foram escravizadas e privadas de qualquer progress\u00e3o social e econ\u00f4mica. No contexto estadunidense, em 1865 foi-se prometido \"40 acres e uma mula\" \u00e0s fam\u00edlias negras que haviam sido escravizadas nos Estados Unidos, promessa que nunca foi cumprida.\r\n\r\nQuest\u00f5es raciais ao redor do mundo possuem ra\u00edzes semelhantes, mas suas implica\u00e7\u00f5es pr\u00e1ticas variam de acordo com contextos e costumes espec\u00edficos de cada regi\u00e3o. Nosso desafio foi entender como historicamente se d\u00e1 a segrega\u00e7\u00e3o racial nos Estados Unidos e como criar uma identidade visual atual que tivesse esse cen\u00e1rio hist\u00f3rico como ponto de partida.\r\n\r\nCom a inten\u00e7\u00e3o de criar uma identidade que reforce os valores hist\u00f3rico-sociais do projeto e que auxilie na reverbera\u00e7\u00e3o das vozes que ele representa, concentramos a express\u00e3o da marca em sua tipografia. Duas fam\u00edlias tipogr\u00e1ficas contrastantes foram escolhidas com inspira\u00e7\u00e3o hist\u00f3rica em publica\u00e7\u00f5es e materiais gr\u00e1ficos relacionados \u00e0 cultura negra e seus movimentos sociais. O quadrado, al\u00e9m de representar um recorte, uma janela que aponta para uma vis\u00e3o de mundo, tamb\u00e9m pode ser interpretado como a demarca\u00e7\u00e3o do espa\u00e7o que deve ser destinado \u2013 como repara\u00e7\u00e3o hist\u00f3rica \u2013 \u00e0 popula\u00e7\u00e3o BIPOC. As cores pautam a urg\u00eancia do projeto, e simbolizam o equil\u00edbrio entre uma cultura vibrante e a seriedade de suas lutas que s\u00e3o impulsionadas pela livraria.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/2217"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2182"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2182"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}