{"id":2673,"date":"2023-09-14T15:17:02","date_gmt":"2023-09-14T18:17:02","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2673"},"modified":"2024-09-27T17:50:53","modified_gmt":"2024-09-27T20:50:53","slug":"cedra-centro-de-estudos-e-dados-sobre-desigualdades-raciais","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/cedra-centro-de-estudos-e-dados-sobre-desigualdades-raciais\/","title":{"rendered":"CEDRA \u2013 Center for Studies and Data on Racial Inequalities"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Paineis-Marca-01.jpg\" alt=\"\" class=\"wp-image-2690\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Paineis-Marca-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Paineis-Marca-01-1200x800.jpg 1200w, 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400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Cartazes-Simulacao-02-B-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Cartazes-Simulacao-02-B-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Cartazes-Simulacao-02-B-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1414\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01.jpg\" alt=\"\" class=\"wp-image-2823\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01-849x1200.jpg 849w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01-283x400.jpg 283w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01-768x1086.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Celular-01-8x12.jpg 8w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1414\" style=\"aspect-ratio: 1000 \/ 1414;\" width=\"1000\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Simulacao-Carrossel-2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01.jpg\" alt=\"\" class=\"wp-image-2831\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/CEDRA-Foto-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity for the institution created by experts in data science and thinkers on racial issues.<\/p>\n<p>Trabalho selecionado na 14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG.<\/p>","protected":false},"featured_media":2837,"parent":0,"menu_order":0,"template":"","works_categories":[5],"works_clients":[59],"class_list":["post-2673","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-identidade-visual","works_clients-cedra"],"acf":{"credits":{"date":"20221101","place":"Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci, Guilherme Vieira e <a href=\"https:\/\/kelveira.com\/\" target=\"_blank\">Kel<\/a><\/li>\r\n<li><strong>Pr\u00eamio<\/strong> <a href=\"https:\/\/www.bienaladg.org.br\/?action=ows:entries.details&e=157491&project_year=2024\">14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG<\/a><\/li>\r\n<\/ul>"},"description":"O CEDRA \u00e9 uma institui\u00e7\u00e3o independente e apartid\u00e1ria, criada por especialistas em ci\u00eancias de dados e pensadores da quest\u00e3o racial. Eles se uniram para destacar, das estat\u00edsticas oficiais \u2013 como o IBGE, MEC e Inep \u2013, dados que possibilitem o aprofundamento das an\u00e1lises sobre a desigualdade racial no Brasil.\r\n\r\nNa fase inicial do projeto, dedicada \u00e0 pesquisa e estrat\u00e9gia, criamos a ess\u00eancia da marca, com diretrizes que norteiam sua comunica\u00e7\u00e3o e a cria\u00e7\u00e3o de sua identidade visual. Nessa etapa, entendemos que o CEDRA reflete sobre os dados, os interpreta atribuindo novos sentidos e leituras aprofundadas sobre seus cruzamentos e, com isso, consegue municiar as pessoas e interferir na sociedade.\r\n\r\nCom o conte\u00fado estrat\u00e9gico validado pelo cliente, partimos para a cria\u00e7\u00e3o da identidade visual. O s\u00edmbolo parte de um m\u00f3dulo que, em conjunto com os demais, cria uma forma que irradia. Esse conjunto alude ao car\u00e1ter coletivo da iniciativa, bem como ao desejo de que essas informa\u00e7\u00f5es analisadas pela organiza\u00e7\u00e3o sejam propagadas.\r\n\r\nA tipografia do logotipo busca expressar solidez e o car\u00e1ter oficial dos dados coletados e analisados pelo CEDRA, remetendo a marcas de institui\u00e7\u00f5es oficiais brasileiras. As tipografias de apoio conferem personalidade ao conjunto e os t\u00edtulos em mai\u00fasculas com uma fonte condensada (com largura menor que o comum) fazem men\u00e7\u00e3o a faixas e cartazes de protesto.\r\n\r\nA marca possui duas cores institucionais s\u00f3brias e discretas para a aplica\u00e7\u00e3o do logotipo \u2013 o marrom escuro e o bege claro \u2013 que, em conjunto com outros tons fortes, conferem dinamismo \u00e0s diversas aplica\u00e7\u00f5es que a organiza\u00e7\u00e3o necessita criar com o conte\u00fado que produz.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/2837"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2673"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2673"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}