{"id":2841,"date":"2023-10-19T15:48:56","date_gmt":"2023-10-19T18:48:56","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2841"},"modified":"2023-10-19T15:52:54","modified_gmt":"2023-10-19T18:52:54","slug":"meu-cabelo-natural","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/meu-cabelo-natural\/","title":{"rendered":"Meu Cabelo Natural"},"content":{"rendered":"<figure class=\"wp-block-video\"><video height=\"1332\" style=\"aspect-ratio: 2000 \/ 1332;\" width=\"2000\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Animacao-Logo0001-0200.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2846\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-2846\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01.jpg 1080w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Simulacao-01-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2845\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-2845\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01.jpg 1080w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sinalizacao-Salao-Simulacao-01-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Stories-Simulacao.jpg\" alt=\"\" class=\"wp-image-2853\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Stories-Simulacao.jpg 2000w, 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https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sacola-Simulacao-400x266.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sacola-Simulacao-768x511.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sacola-Simulacao-1536x1023.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Sacola-Simulacao-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-2843\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Papelaria-Simulacao-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1332\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-01.jpg\" alt=\"\" class=\"wp-image-2847\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-01-1200x799.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-01-400x266.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-01-768x511.jpg 768w, 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https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-02-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1332\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03.jpg\" alt=\"\" class=\"wp-image-2849\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03-1200x799.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03-400x266.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03-768x511.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03-1536x1023.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Paineis-Natural-03-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2873\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada.jpg\" alt=\"\" class=\"wp-image-2873\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada.jpg 1080w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Fachada-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2854\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-2854\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01.jpg 1080w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/09\/MCN-Uniforme-Simulacao-01-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity for a store specialized in natural hair and skin products.<\/p>","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","works_categories":[5],"works_clients":[98],"class_list":["post-2841","works","type-works","status-publish","hentry","works_categories-identidade-visual","works_clients-meu-cabelo-natural"],"acf":{"credits":{"date":"20210801","place":"S\u00e3o Paulo, Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci, <a href=\"https:\/\/giuliafagundes.com\/\" target=\"_blank\">Giulia Fagundes<\/a> e Guilherme Vieira<\/li>\r\n<\/ul>"},"description":"Meu Cabelo Natural is a democratic space for affordable natural cosmetics aimed mainly at black women. The store is the first specialized in no and low poo products in Brazil, and sells natural products for skin and hair. The space has a salon aimed at people with wavy, curly and frizzy hair.<em>no<\/em> and <em>low poo <\/em>do Brasil, e vende produtos naturais para pele e cabelo. O espa\u00e7o conta com sal\u00e3o voltado a pessoas com cabelos ondulados, cacheados e crespos.\r\n\r\nNa fase inicial do projeto, dedicada \u00e0 pesquisa e estrat\u00e9gia, criamos a ess\u00eancia da marca, com diretrizes que norteiam sua comunica\u00e7\u00e3o e a cria\u00e7\u00e3o de sua identidade visual. Ficou evidente que a empresa \u00e9 caracterizada pelo cuidado dedicado \u00e0s pessoas que interagem com a marca, pela consci\u00eancia dos benef\u00edcios de uma cosm\u00e9tica natural voltada para mulheres negras e pela alternativa que oferece aos produtos tradicionais.\r\n\r\nAp\u00f3s validar a estrat\u00e9gia com a empresa, partimos para a cria\u00e7\u00e3o da identidade visual. Para traduzir os atributos de leveza, acolhimento e contemporaneidade, criamos uma identidade predominantemente tipogr\u00e1fica, partindo de uma fonte cujas curvas dialogam com os tipos de cabelo a que a marca se destina.\r\n\r\nAs letras alternativas conferem autenticidade para o conjunto, e o M criado especialmente para a marca sintetiza suas caracter\u00edsticas e tem potencial de funcionar como avatar e s\u00edmbolo em diversas aplica\u00e7\u00f5es. A combina\u00e7\u00e3o de cores e os grafismos criados ambientam a marca dentro do universo de produtos naturais no contexto contempor\u00e2neo.","grid_size":"normal","video":2857},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2841"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2841"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}