{"id":2895,"date":"2023-11-28T19:47:56","date_gmt":"2023-11-28T22:47:56","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2895"},"modified":"2024-09-27T17:50:23","modified_gmt":"2024-09-27T20:50:23","slug":"arado","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/arado\/","title":{"rendered":"Arado"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02.jpg\" alt=\"\" class=\"wp-image-2894\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Marca-02-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"2319\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Composicoes-Unica-01.jpg\" alt=\"\" class=\"wp-image-2896\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Composicoes-Unica-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Composicoes-Unica-01-1035x1200.jpg 1035w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Composicoes-Unica-01-345x400.jpg 345w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Paineis_Composicoes-Unica-01-768x890.jpg 768w, 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srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Artigo.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Artigo-848x1200.jpg 848w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Artigo-283x400.jpg 283w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Artigo-768x1087.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Artigo-8x12.jpg 8w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Instagram-Simulacao-04.jpg\" alt=\"\" class=\"wp-image-2897\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Instagram-Simulacao-04.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Instagram-Simulacao-04-1200x800.jpg 1200w, 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https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Caneca-768x1086.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/10\/Arado-Caneca-8x12.jpg 8w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1415\" data-id=\"2935\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01.jpg\" alt=\"\" class=\"wp-image-2935\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01-848x1200.jpg 848w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01-283x400.jpg 283w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01-768x1087.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Camiseta-01-8x12.jpg 8w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1415\" data-id=\"2933\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02.jpg\" alt=\"\" class=\"wp-image-2933\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02-848x1200.jpg 848w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02-283x400.jpg 283w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02-768x1087.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2023\/12\/Arado-Caixas-02-8x12.jpg 8w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity for a creative studio focused on research and dissemination of Brazilian rural imagery.<\/p>\n<p>Trabalho selecionado na 14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG.<\/p>","protected":false},"featured_media":2901,"parent":0,"menu_order":0,"template":"","works_categories":[5],"works_clients":[46],"class_list":["post-2895","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-identidade-visual","works_clients-arado"],"acf":{"credits":{"date":"20200801","place":"Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> <a href=\"https:\/\/brunobrito.info\/\" target=\"_blank\" rel=\"noopener\">Bruno Brito<\/a>, Giovani Castelucci, <a href=\"https:\/\/giuliafagundes.com\/\" target=\"_blank\" rel=\"noopener\">Giulia Fagundes<\/a> e Guilherme Vieira<\/li>\r\n<li><strong>Pr\u00eamio<\/strong> <a href=\"https:\/\/www.bienaladg.org.br\/?action=ows:entries.details&e=157495&project_year=2024\">14\u00aa Bienal Brasileira de Design Gr\u00e1fico da ADG<\/a><\/li>\r\n<\/ul>"},"description":"Arado \u00e9 um est\u00fadio criativo focado na pesquisa e divulga\u00e7\u00e3o do imagin\u00e1rio popular brasileiro, sobretudo rural. Por meio de projetos autorais e comissionados, desde 2017 divulga elementos que ajudam a compreender a forma\u00e7\u00e3o cultural do Brasil.\r\n\r\nEm 2020 nos convidaram para fazer o redesenho de seu logotipo, bem como a cria\u00e7\u00e3o de um sistema visual que auxiliaria a marca levando em conta a cria\u00e7\u00e3o de conte\u00fados e produtos autorais.\r\n\r\nNa fase inicial do projeto, dedicada \u00e0 pesquisa e estrat\u00e9gia, criamos a ess\u00eancia da marca, com diretrizes que norteiam sua comunica\u00e7\u00e3o e a cria\u00e7\u00e3o de sua identidade visual. O olhar fenomenol\u00f3gico, a pot\u00eancia imaginativa, o respeito ao patrim\u00f4nio, a pr\u00e1tica h\u00edbrida e a atua\u00e7\u00e3o atemporal foram pilares importantes revelados a partir do mergulho nas manifesta\u00e7\u00f5es da marca.\r\n\r\nAp\u00f3s a valida\u00e7\u00e3o do conte\u00fado estrat\u00e9gico, partimos para a cria\u00e7\u00e3o da identidade visual. O logotipo grafado em caixa alta com uma letra serifada dialoga com seu olhar atento voltado \u00e0s tradi\u00e7\u00f5es.\r\n\r\nA paleta e os grafismos s\u00e3o inspirados em elementos encontrados nos objetos de estudo da iniciativa: os elementos geom\u00e9tricos e cores da arquitetura na fachada de resid\u00eancias e igrejas, com suas paredes caiadas e suas portas pintadas com esmalte sint\u00e9tico, o banco caipira, a trempe, as decora\u00e7\u00f5es, bandeiras e estandartes dos festejos tradicionais.\r\n\r\nJuntos, os grafismos e cores conferem dinamismo e variedade \u00e0 marca que produz conte\u00fados para diferentes canais. O conjunto \u00e9 flex\u00edvel e consistente o bastante para que as diferentes pe\u00e7as sejam percebidas como parte de um mesmo sistema, sem que as aplica\u00e7\u00f5es se tornem mon\u00f3tonas.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2895"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}