{"id":2956,"date":"2024-01-23T10:47:06","date_gmt":"2024-01-23T13:47:06","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=2956"},"modified":"2024-01-23T18:17:25","modified_gmt":"2024-01-23T21:17:25","slug":"niua-ceramica-feita-a-mao","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/niua-ceramica-feita-a-mao\/","title":{"rendered":"Niu\u00e1 \u2013 Handmade ceramics"},"content":{"rendered":"<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Grafismo.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia.jpg\" alt=\"\" class=\"wp-image-2959\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia.jpg 1920w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Paineis-v01_Tipografia-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01.jpg\" alt=\"\" class=\"wp-image-2988\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-CartaoVisita-v01-18x10.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01.jpg\" alt=\"\" class=\"wp-image-2989\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-TagFolheto-v01-18x10.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01.jpg\" alt=\"\" class=\"wp-image-2990\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Sacola-v01-18x10.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental.jpg\" alt=\"\" class=\"wp-image-2991\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Proposta-Avental-18x10.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post.jpg\" alt=\"\" class=\"wp-image-2992\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post.jpg 1080w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Post-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Reels.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-2993\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01.jpg 1920w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01-1200x675.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01-400x225.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01-768x432.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01-1536x864.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Site-Simulacao-01-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1337\" data-id=\"2973\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada.jpg\" alt=\"\" class=\"wp-image-2973\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada-898x1200.jpg 898w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada-299x400.jpg 299w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada-768x1027.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Fachada-9x12.jpg 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1337\" data-id=\"2972\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01.jpg\" alt=\"\" class=\"wp-image-2972\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01-898x1200.jpg 898w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01-299x400.jpg 299w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01-768x1027.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/01\/Niua-Atelier-01-9x12.jpg 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Visual identity for a handcrafted ceramics brand created by Carol Tsai.<\/p>","protected":false},"featured_media":2995,"parent":0,"menu_order":0,"template":"","works_categories":[5],"works_clients":[105],"class_list":["post-2956","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-identidade-visual","works_clients-niua"],"acf":{"credits":{"date":"20221202","place":"Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci e Guilherme Vieira<\/li>\r\n<\/ul>"},"description":"Niu\u00e1 \u00e9 um ateli\u00ea de cer\u00e2micas autorais feitas \u00e0 m\u00e3o por Carol Tsai, com foco em desenvolver objetos \u00fateis, pe\u00e7as resistentes ao manuseio e ao uso di\u00e1rio, cores harmoniosas e formas simples que possibilitam ser combinadas entre si. Tamb\u00e9m oferece cursos regulares de cer\u00e2mica e visitas em seu espa\u00e7o f\u00edsico.\r\n\r\nDesde 2014 o ateli\u00ea levava o nome de sua criadora, e em 2022 Carol nos chamou para criarmos a identidade visual para a marca em seu novo momento, que veio acompanhado de mudan\u00e7a de nome e de local.\r\n\r\nNa fase inicial do projeto, dedicada \u00e0 pesquisa e estrat\u00e9gia, criamos a ess\u00eancia da marca, com diretrizes que norteiam sua comunica\u00e7\u00e3o e a cria\u00e7\u00e3o de sua identidade visual. Compreendemos que a marca preza pela funcionalidade dos objetos que cria e pela beleza de seus produtos, bem como pelo gesto presente no fazer manual.\r\n\r\nA identidade visual \u00e9 composta por um logotipo com letras inspiradas na forma como a ceramista constr\u00f3i suas pe\u00e7as: desenhos precisos e relativamente sim\u00e9tricos que prezam pela limpeza, suavidade e gestualidade de suas formas. As letras criadas ajudam a expressar uma marca leve, firme e aconchegante, com suas jun\u00e7\u00f5es de hastes suaves e dist\u00e2ncia generosa entre as letras \u2013 o que conversa tamb\u00e9m com o vazio, aspecto importante na produ\u00e7\u00e3o cer\u00e2mica.\r\n\r\nMantendo a versatilidade das cores presentes na identidade visual anterior, repaginamos a paleta com tons mais contempor\u00e2neos e vers\u00e1teis que permitissem uma aplica\u00e7\u00e3o variada em redes sociais, principal ponto de contato de Carol. A partir do pingo do \"i\" e do acento do \"\u00e1\", criamos tamb\u00e9m o grafismo utilizado no fundo das aplica\u00e7\u00f5es. O conjunto final \u00e9 flex\u00edvel o suficiente para manter a consist\u00eancia da marca em suas variadas aplica\u00e7\u00f5es.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/2956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/2995"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=2956"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}