{"id":3019,"date":"2024-04-08T17:09:45","date_gmt":"2024-04-08T20:09:45","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=3019"},"modified":"2024-04-08T17:11:06","modified_gmt":"2024-04-08T20:11:06","slug":"touch-grass-yoga","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/touch-grass-yoga\/","title":{"rendered":"Touch Grass Yoga"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01.jpg\" alt=\"\" class=\"wp-image-3020\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Marca-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01.jpg\" alt=\"\" class=\"wp-image-3021\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-CartaoVisita-Simulacao-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1250\" style=\"aspect-ratio: 1000 \/ 1250;\" width=\"1000\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Posts.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01.jpg\" alt=\"\" class=\"wp-image-3022\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Story-01-10x12.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01.jpg\" alt=\"\" class=\"wp-image-3024\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Apresentacao-Render-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01.jpg\" alt=\"\" class=\"wp-image-3025\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Poster-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta.jpg\" alt=\"\" class=\"wp-image-3026\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Camiseta-10x12.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1000 \/ 1080;\" width=\"1000\" autoplay controls loop muted src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Garrafa.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01.jpg\" alt=\"\" class=\"wp-image-3027\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-Caderno-01-18x12.jpg 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01.jpg\" alt=\"\" class=\"wp-image-3029\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Simulacao-CartaoAgradecimento-01-10x12.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop.jpg\" alt=\"\" class=\"wp-image-3028\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop.jpg 1000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2024\/03\/TGY-Proposta-Tapete-Simulacao-01-Crop-10x12.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity for a yoga teacher from Nashville (USA).<\/p>","protected":false},"featured_media":3048,"parent":0,"menu_order":0,"template":"","works_categories":[5],"works_clients":[146],"class_list":["post-3019","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-identidade-visual","works_clients-touch-grass-yoga"],"acf":{"credits":{"date":"20240101","place":"Estados Unidos","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci e Guilherme Vieira<\/li>\r\n<\/ul>"},"description":"Touch Grass Yoga oferece, atrav\u00e9s de sua fundadora Ambriehl Crutchfield, uma experi\u00eancia de yoga voltada para a comunidade, com o objetivo de educar alunas e alunos no uso de pr\u00e1ticas de yoga e medita\u00e7\u00e3o. A instrutora oferece aulas particulares e em grupos em parques de Nashville e Cincinatti.\r\n\r\nNa fase inicial, dedicada \u00e0 pesquisa e estrat\u00e9gia, mergulhamos no projeto e criamos diretrizes que norteiam sua comunica\u00e7\u00e3o e a cria\u00e7\u00e3o de sua identidade visual. Nesse momento percebemos a for\u00e7a da simplicidade, da comunidade e da pr\u00e1tica dentro de fora do tapete de yoga.\r\n\r\nAp\u00f3s validar a estrat\u00e9gia com Ambriehl, partimos para a cria\u00e7\u00e3o da identidade visual. Em grande parte inspirados pela linguagem visual de cartazes, capas de disco e demais artefatos relacionados ao universo musical negro estadunidense, desenhamos cada uma das 3 letras que comp\u00f5em a sigla da marca. O resultado \u00e9 um conjunto que expressa estabilidade, equil\u00edbrio e firmeza, com toques curvil\u00ednios originais \u2013 caracter\u00edsticas visuais que est\u00e3o presentes no universo do yoga.\r\n\r\nAs combina\u00e7\u00f5es crom\u00e1ticas sugerem dinamismo e contemporaneidade, e permitem que as aplica\u00e7\u00f5es da marca sejam variadas entre si. A identidade visual conta ainda com tarjas que permitem a aplica\u00e7\u00e3o do texto sobre diferentes imagens, mantendo sua consist\u00eancia visual.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/3019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/3048"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=3019"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=3019"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=3019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}