{"id":3515,"date":"2026-03-06T10:00:03","date_gmt":"2026-03-06T13:00:03","guid":{"rendered":"https:\/\/estudiodao.com\/?post_type=works&#038;p=3515"},"modified":"2026-03-06T10:11:04","modified_gmt":"2026-03-06T13:11:04","slug":"cadernos-de-mediacao-cultural-ims","status":"publish","type":"works","link":"https:\/\/estudiodao.com\/en\/trabalhos\/cadernos-de-mediacao-cultural-ims\/","title":{"rendered":"Cadernos de Media\u00e7\u00e3o Cultural IMS"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-29.jpg\" alt=\"\" class=\"wp-image-3517\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-29.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-29-1200x900.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-29-400x300.jpg 400w, 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sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"2000\" data-id=\"3531\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28.jpg\" alt=\"\" class=\"wp-image-3531\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28.jpg 1600w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28-960x1200.jpg 960w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28-320x400.jpg 320w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28-768x960.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28-1229x1536.jpg 1229w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-28-10x12.jpg 10w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"6000\" height=\"4000\" src=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27.jpg\" alt=\"\" class=\"wp-image-3534\" srcset=\"https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27.jpg 6000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-1200x800.jpg 1200w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-2000x1333.jpg 2000w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-400x267.jpg 400w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-768x512.jpg 768w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-1536x1024.jpg 1536w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-2048x1365.jpg 2048w, https:\/\/estudiodao.com\/wp-content\/uploads\/2026\/03\/CDM-Foto-27-18x12.jpg 18w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Graphic design of material created by the education department of the Moreira Salles Institute regarding exhibitions held at its cultural centers.<\/p>","protected":false},"featured_media":3516,"parent":0,"menu_order":0,"template":"","works_categories":[134,23],"works_clients":[91],"class_list":["post-3515","works","type-works","status-publish","has-post-thumbnail","hentry","works_categories-capa","works_categories-editorial","works_clients-ims-instituto-moreira-salles"],"acf":{"credits":{"date":"20250602","place":"Brasil","team":"<ul>\r\n \t<li><strong>Equipe<\/strong> Giovani Castelucci e Guilherme Vieira<\/li>\r\n<\/ul>"},"description":"A \u00e1rea de educa\u00e7\u00e3o do Instituto Moreira Salles oferece, desde 2025, os Cadernos de Media\u00e7\u00e3o Cultural, que t\u00eam o objetivo de provocar o pensamento sobre quest\u00f5es contempor\u00e2neas das artes, da cultura e da sociedade, incentivando a presen\u00e7a da imagem na sala de aula como campo de leitura, reflex\u00e3o cr\u00edtica e cria\u00e7\u00e3o. Voltados a processos dial\u00f3gicos, os cadernos apoiam professores, educadores e mediadores culturais em pr\u00e1ticas formativas, podendo ser usados como recurso acess\u00edvel em contextos de media\u00e7\u00e3o cultural.\r\n\r\nTrabalhando junto \u00e0 equipe do IMS desde a concep\u00e7\u00e3o do projeto, criamos o projeto gr\u00e1fico que abarcaria todos os t\u00edtulos do conjunto. A cada nova exposi\u00e7\u00e3o ocorrida na institui\u00e7\u00e3o, diagramamos o caderno a partir do conte\u00fado que a equipe de educa\u00e7\u00e3o cria de acordo com uma sele\u00e7\u00e3o de imagens da mostra.\r\n\r\nO sistema visual projetado contempla uma grade com seis colunas que podem ser utilizadas de formas variadas para abarcar diferentes conte\u00fados e dar \u00eanfase \u00e0s imagens. A autonomia do conjunto de cadernos \u00e9 refor\u00e7ada pela sua identidade visual, e cada caderno guarda rela\u00e7\u00e3o com a exposi\u00e7\u00e3o a que se refere por meio do uso de uma cor predominante da mostra aliada ao preto, ao branco e ao cinza.","grid_size":"normal","video":""},"_links":{"self":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works\/3515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"works_categories","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_categories?post=3515"},{"taxonomy":"works_clients","embeddable":true,"href":"https:\/\/estudiodao.com\/en\/wp-json\/wp\/v2\/works_clients?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}