WEBVTT 1 00:00:08.470 --> 00:00:10.713 I'm Giovani. 2 00:00:12.206 --> 00:00:13.860 I'm Guilherme. 3 00:00:14.635 --> 00:00:17.817 And together we form the Daó studio. 4 00:00:21.587 --> 00:00:28.829 The studio is located in a traditional building in downtown São Paulo, one of those open to the street, in front of a pedestrian street. 5 00:00:28.829 --> 00:00:37.304 It is located about 30 minutes from our houses in a region that gives access to those who come to visit us from different parts of the city. 6 00:00:39.290 --> 00:00:46.614 A lot of sun comes in through this big window and from the balcony you can watch the street movement and watch the time go by. 7 00:00:46.620 --> 00:00:52.820 I always come by bicycle. I think this commute is important as a certain milestone to start and end the workday. 8 00:00:53.850 --> 00:01:01.228 When I sit on the bike, I stay focused on the present moment, and that makes me experience the city in a way that I like. 9 00:01:03.460 --> 00:01:08.259 I usually arrive at the studio by bus looking out the window at the vivid cityscape. 10 00:01:08.259 --> 00:01:15.342 I get off at the busy Pq. Dom Pedro bus terminal that connects the four corners of the city and from there I walk to the studio. 11 00:01:22.630 --> 00:01:26.460 We believe that our design practice is closely related to our personal interests. 12 00:01:27.930 --> 00:01:36.196 Generally, what we are reading, watching or subjects and curiosities that we research are reflected in the results of the works we create. 13 00:01:43.870 --> 00:01:53.380 We are also always trying to understand how things work: a computer program, some aspect of human communication or how an insect's body works when it takes off. 14 00:01:54.390 --> 00:02:00.679 Everything can be studied and understood, and when the pieces fit together it feels really good. 15 00:02:07.904 --> 00:02:12.105 We also see huge potential in the process of making and like artisans 16 00:02:12.105 --> 00:02:15.646 we see our tools and processes as an important part of our work. 17 00:02:24.367 --> 00:02:29.180 And because we believe that exchange is the best way to learn, we always share our practices, methods, programs 18 00:02:29.180 --> 00:02:33.450 and ways of designing and managing the company and finances with people. 19 00:02:33.450 --> 00:02:41.328 We are always having people here at the studio to have a coffee and talk about various subjects. 20 00:02:46.384 --> 00:02:55.175 In Portuguese, the word "errar" can have two definitions: one of them concerns an error, that is, something that did not turn out as expected. 21 00:02:55.200 --> 00:03:00.980 Another definition pertains to walking aimlessly, wandering around. 22 00:03:00.980 --> 00:03:05.600 We like to "errar" in both senses: wandering aimlessly through the city or through experiments 23 00:03:05.600 --> 00:03:12.826 within a project, which often ends up generating results that are discarded in the process, but which are still part of the journey. 24 00:03:16.577 --> 00:03:25.238 In our work process, we also really like the research part, because each project creates the opportunity to learn a lot about a new subject. 25 00:03:27.629 --> 00:03:34.781 We always have long meetings between us and with clients, we believe that in this exchange, the result is enhanced and ideas gain strength. 26 00:03:40.020 --> 00:03:48.662 Regardless of whether it is a studio project or for a client, we always try to experiment with new tools and processes to realize ideas we imagine, whether with 27 00:03:48.685 --> 00:03:56.569 manual paths with different materials, building objects or in digital processes such as creative programming or exploring 3D universes. 28 00:04:00.142 --> 00:04:03.659 It is also important for us to have a critical view of our work. 29 00:04:03.659 --> 00:04:13.820 By designing, we are helping to broaden the reach of something, and it's important that that thing somehow aligns with what we want as citizens and people in the world. 30 00:04:14.620 --> 00:04:23.830 It is a joy to be called upon to create the visual identity of exhibitions, cultural events, book covers, projects for social initiatives or businesses, because on these occasions 31 00:04:23.830 --> 00:04:29.569 the outcome of our work can help more people to know and access these initiatives and events. 32 00:04:34.622 --> 00:04:41.814 So, for us, design is this place that is fed by everything that surrounds us, and that makes it possible to learn about things and build bridges. 33 00:04:48.057 --> 00:04:49.006 This is Daó.