The collection consists of non-fiction books on contemporary social issues, written in clear and accessible language, without compromising conceptual rigor. They are written by professors who are leading authorities in the fields of science, philosophy, humanities, and political and social sciences.
The collection should have a pop and eye-catching appeal to “open minds” to the topics covered and spark interest in different types of audiences—especially young people. Drawing an analogy between the collection and a constellation of titles, we created a graphic pattern based on the shape of a star—for each book, a new variation of this pattern is created. pop e chamativo para “abrir a cabeça” sobre os temas abordados e despertar interesse em diferentes tipos de público – em especial o público jovem. Fazendo uma analogia da coleção como uma constelação de títulos, criamos um padrão gráfico a partir do formato de uma estrela – para cada livro, uma nova variação desse padrão é criada.
The use of the same type of pattern combined with the chosen typography makes the set behave in a cohesive manner and makes it clear that it is the same collection. In addition, each title has a specific vibrant color that differentiates it from the others.