Hello! We are Daó, a Brazilian design studio that unites strategy, curiosity and critical vision.

Founded by Giovani Castelucci and Guilherme Vieira, since 2014 we have created projects for cultural institutions, collectives, museums, publishing houses, small businesses and other companies and initiatives.

We believe that our design practice is very much related to our personal interests. Usually what we are reading, watching or subjects and curiosities that we research are reflected in the results of the works we create. Carefully observing the world we live in provides a plural and multidisciplinary approach to our activity.

During the research and immersion process, we like to have long conversations with those who invited us to work. This dialogue helps us understand the specifics of the project and prepare the ground for further steps. We also talk a lot among ourselves and with whom we invite to work together – we tend to do a lot of partnerships. We believe that these exchanges make ideas gain substance.

We also believe in the potential of making and, as artisans, we see our tools and processes as an important part of our work. We seek to be aware of our practical choices in our professional routine, and we always share procedures, worksheets, tools and resources with other professionals.

For us, design is fed by everything around us and enables us to learn and build bridges.

Giovani Castelucci

Post-graduated in Graphic Design and the City at Escola da Cidade, he writes about creativity and teaches financial management in the creative context. Born in Ribeirão Pires, today he lives in São Paulo – where he practically only gets around by bicycle.

Guilherme Vieira

Technician in Graphic Arts and Bachelor in Graphic Design with emphasis in Typography, he is a designer and graphic and computational artist. In his personal work he explores the aesthetic possibilities of the intersection of digital and analogue tools.

Already collaborated with us

Alcides Rodrigues, Amanda Piva, Andrea Kulpas, Andressa Dantas, Brunno Felype, Bruno Brito, Caluã Pataca, Camila Catto, Carolina Carrillo, Dandara Lima, Dani Castelucci, Diego Justino, Elisa Pessôa, Felipe de Oliveira, Felipe Vieira, Fernanda Peralta, Fernando Eduardo, Gabriel Finotti, Gabriela Momberg, Gabriela Pires, Giulia Fagundes (2017—2021), Guilherme Picchetti, Henrique Vieira, Isaac Neto, João Livra, Juh Barbosa, Juliana Briani, Kel, Lari Constantino, Linus Vieira Tsai, Luis Matuto, Luiza Maximo, Mariana Abasolo, Milena Nallin, Naira Mattia, Pedro Veneziano, Raquel Santos, Regys Lima, Ricardo Lisboa, Stefano Maccarini, Tainá Simões, Thabata Arruda, Thainá Miguel, Tiago Araújo, Valquíria Palma, Vânia Medeiros e Warren Tandy.

Awards and publications

Interview for IdN v28n1: Pattern Making & Design magazine
2022

Published project on the website The Brand Identity
2021

Honorable mention in the 34th Poster Contest of the MCB – Museu da Casa Brasileira Design Award
2020

Sharing references at Bonde
2020

2 silver medals at LAD – Latin American Design Awards
2019

2 selected projects (and 1 highlight) at 13th Brazilian Graphic Design Bienal from ADG
2019

Participation at the exhibition “A força da expressão criativa na cidade de São Paulo”
2019

Interview for Creative Doc
2019

Bronze medal at LAD – Latin American Design Awards
2018

Bronze medal at BDA – Brasil Design Award
2018

Interview for UZWELA
2018

Selected project at 12th Brazilian Graphic Design Bienal from ADG
2017

Participation at the exhibition “Um Cartaz para São Paulo”
2016

Workshops and lectures

Lecture “Design for Exhibitions” in the design course at FAU-USP
2023

Lecture “Design and Creative Processes” at the XVI Mackenzie Communication and Letters Meeting
2021

Open conversation at UniFil's Expanded Graphic Design Week
2020

Workshop “Prescribed Posters” at Sesc Santana
2020

Portfolio review at Espaço.cc
2020

Workshop “Prescribed Posters” at the event Desenha 1
2019

Conference “Creative Economy: challenges and practices” at the Desenha 1 event
2019

Chat and work review at EBAC
2019

Lecture at ETEC Carlos de Campos
2019

Lecture “Typography as a means to explore ideas” at DiaTipo São Paulo
2018

Workshop “Prescribed Posters” at Senac Inspira event
2018

Chat at the “Duas Colheres” event
2018

Lecture “Projects and Processes” at Mackenzie’s XV Viver Metrópole Week
2017

Lecture at ETEC Carapicuíba
2016

Clients

Colophon

This website was built on WordPress and published on 8/16/2023. The last update was on 8/16/2023. Studio portraits are by Stefano Maccarini (project photos are credited on their respective pages). The texts were translated into English by Dani Castelucci and Warren Tandy. The typeface used is Mori.