Sesc Verão (Sesc Summer) is an initiative that annually promotes the practice of sports and physical activities, that occur in all Sesc units in national territory in the months of January and February. The activities range from talks to sports practices with prestigious athletes of different modalities.
In 2019, for the first time, Sesc invited an external studio to create the visual identity of the event. Daó was responsible for creating the visual identity and model files for the programming pieces to be used by all Sesc units in the state of São Paulo. The 2019 theme was “Physical and sports activities as a space for improving social relationships” and served as a guide for the proposal we developed.
The theme of this edition made us reflect on the social relations that take place through dialogue; In this sense, words make up the environment in which these dialogues occur. We took the idea further and proposed a territory full of verbs related to the universe of sports practice and socializing with other citizens. The illustrations – created by Felipe de Oliveira – portray different physical types practicing varied activities in the territory we created. The logotype was created in house and has been used by Sesc for some years.