Migrar: histórias compartilhadas sobre nós

Visual identity for the new long-term exhibition at the São Paulo State Immigration Museum.

Migrar: histórias compartilhadas sobre nós

  • Categories
  • Client Museu da Imigração do Estado de São Paulo
  • Year 2025
  • Place São Paulo
    • Visual identity and wayfinding design Daó (Giovani Castelucci e Guilherme Vieira), m–cau (Maria Cau Levy, Giovana Tak and Flora Milanez)
    • Layout, monitoring, and assembly Daó (Giovani Castelucci e Guilherme Vieira), Diphusa (Ana David), m–cau (Maria Cau Levy and Beatriz Fiel)

The exhibition, which opened in December 2025, marks a new institutional stance by the museum on migration and was developed from a collaborative curatorial project that, since 2022, has fostered a process of listening to migrants, refugees, academics, activists, local residents, visitors, and institutions involved in migration issues.

There are eleven modules addressing aspects such as territories and borders, travel, Black and Indigenous displacement, immigration in Brazil, internal migration, and the Brazilian diaspora.

At the start of the project, we conducted an assessment of the visual communication present in the previous exhibition, which occupied the exhibition space over the past decade. This assessment revealed certain aspects that should be avoided and guided the creation of the new project, with guidelines ranging from catering to the diverse audience that visits the museum to striking a balance between the seriousness and the playful aspect that the new exhibition should convey.

Inspired by individuals who migrate, the visual identity is based on modularity. Modular panels compose the texts and titles which, through different colors, help signal the different environments and mark the thematic shifts in each space.

To create rhythm and organization in the graphic materials, channels were proposed to concentrate most of the texts and captions. The materiality of the visual communication elements was chosen with durability and ease of maintenance in mind, since the exhibition

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