Hello! We are Daó, a Brazilian design studio that unites strategy, curiosity and critical vision.

Founded by Giovani Castelucci and Guilherme Vieira, since 2014 we have created projects for cultural institutions, collectives, museums, publishing houses, small businesses and other companies and initiatives.

We believe that our design practice is very much related to our personal interests. Usually what we are reading, watching or subjects and curiosities that we research are reflected in the results of the works we create. Carefully observing the world we live in provides a plural and multidisciplinary approach to our activity.

During the research and immersion process, we like to have long conversations with those who invited us to work. This dialogue helps us understand the specifics of the project and prepare the ground for further steps. We also talk a lot among ourselves and with whom we invite to work together – we tend to do a lot of partnerships. We believe that these exchanges make ideas gain substance.

We also believe in the potential of making and, as artisans, we see our tools and processes as an important part of our work. We seek to be aware of our practical choices in our professional routine, and we always share procedures, worksheets, tools and resources with other professionals.

For us, design is fed by everything around us and enables us to learn and build bridges.

Giovani Castelucci

Mestrando em Design pela FAUUSP e pós-graduado em Design Gráfico e a Cidade pela Escola da Cidade, escreve sobre criatividade e leciona gestão financeira no contexto criativo. Natural de Ribeirão Pires, hoje mora em São Paulo – onde praticamente só se locomove de bicicleta.

Guilherme Vieira

Technician in Graphic Arts and Bachelor in Graphic Design with emphasis in Typography, he is a designer and graphic and computational artist. In his personal work he explores the aesthetic possibilities of the intersection of digital and analogue tools.

Already collaborated with us

Alcides Rodrigues, Amanda Lobos, Amanda Piva, Andrea Kulpas, Andressa Dantas, Brunno Felype, Bruno Brito, Caluã Pataca, Camila Catto, Carolina Carrillo, Dandara Lima, Dani Castelucci, danirampe, Dnego Justino, Elisa Pessôa, Felipe de Oliveira, Felipe Vieira, Fernanda Peralta, Fernando Eduardo, Flora Milanez, Gabriel Finotti, Gabriela Momberg, Gabriela Pires, Giovana Tak, Giulia Fagundes (2017—2021), Guilherme Picchetti, Henrique Vieira, Isaac Neto, João Livra, Juh Barbosa, Juliana Briani, Kel, Lari Constantino, Laryssa Ramos, Linus Vieira Tsai, Luis Matuto, Luiza Maximo, Maria Cau Levy, Mariana Abasolo, Milena Nallin, Naira Mattia, Paty Wolff, Pedro Veneziano, Raquel Santos, Regys Lima, Ricardo Lisboa, Rodrigo Corrêa, Stefano Maccarini, Tainá Simões, Thabata Arruda, Thainá Miguel, Tiago Araújo, Valquíria Palma, Vânia Medeiros e Warren Tandy.

Workshops and lectures

Oficina “Cartazes Prescritos” no Sesc Birigui
2024

Palestra “Além do design: o que orbita a nossa prática” no curso Decodificando Identidades ministrado por Giulia Fagundes na Aprender Design
2024

Oficina “Bauhaus e o design de cartaz” no Museu da Imigração
2024

Oficina “Cartazes Prescritos” no estúdio Daó
2024

Visita aberta no Daó
2024

Palestra “Além do design: o que orbita a nossa prática” no Senac São Paulo
2024

Oficina “Cartazes Prescritos” na SupLab (RJ)
2023

Oficina “Cartazes Prescritos” para designers do Sesc São Paulo
2023

Oficina “Cartazes Prescritos” no estúdio Daó
2023

Visita aberta no Daó
2023

Palestra na ETEC José Rocha Mendes
2023

Palestra “Design para Exposições” no curso de design da FAU-USP
2023

Palestra “Design e Processos de Criação” no XVI Encontro de Comunicação e Letras do Mackenzie
2021

Open conversation at UniFil's Expanded Graphic Design Week
2020

Oficina “Cartazes Prescritos” no Sesc Santana
2020

Oficina “Cartazes Prescritos” na ETEC José Rocha Mendes
2020

Portfolio review at Espaço.cc
2020

Workshop “Prescribed Posters” at the event Desenha 1
2019

Conference “Creative Economy: challenges and practices” at the Desenha 1 event
2019

Chat and work review at EBAC
2019

Lecture at ETEC Carlos de Campos
2019

Lecture “Typography as a means to explore ideas” at DiaTipo São Paulo
2018

Workshop “Prescribed Posters” at Senac Inspira event
2018

Bate papo no evento “Duas colheres”
2018

Lecture “Projects and Processes” at Mackenzie’s XV Viver Metrópole Week
2017

Lecture at ETEC Carapicuíba
2016

Awards and publications

8 projetos selecionados na 14ª Bienal Brasileira de Design Gráfico da ADG
2024

A minha inquietação com a palavra “referência”, texto de Giovani para revista Recorte
2023

Ferramentas e processos: expandindo possibilidades, texto de Guilherme para revista Recorte
2022

Interview for IdN v28n1: Pattern Making & Design magazine
2022

O processo criativo enquanto travessia, texto de Giovani para revista Recorte
2021

O banho de sessenta horas, texto de Giovani para revista Recorte
2021

Published project on the website The Brand Identity
2021

Honorable mention in the 34th Poster Contest of the MCB – Museu da Casa Brasileira Design Award
2020

Sharing references at Bonde
2020

2 silver medals at LAD – Latin American Design Awards
2019

2 selected projects (and 1 highlight) at 13th Brazilian Graphic Design Bienal from ADG
2019

Participation at the exhibition “A força da expressão criativa na cidade de São Paulo”
2019

Interview for Creative Doc
2019

Bronze medal at LAD – Latin American Design Awards
2018

Bronze medal at BDA – Brasil Design Award
2018

Interview for UZWELA
2018

Selected project at 12th Brazilian Graphic Design Bienal from ADG
2017

Participation at the exhibition “Um Cartaz para São Paulo”
2016

Clients

Colophon

This website was built on WordPress e publicado em 16/08/2023. A última atualização foi em 27/09/2024. Os retratos do estúdio são de Stefano Maccarini (project photos are credited on their respective pages). The texts were translated into English by Dani Castelucci and Warren Tandy. The typeface used is Mori.